Benefit Ride Flyer

     Just before I returned home for the summer, I received a call from a coworker at TLC about one of the plant managers at the company's chemical warehouse. A good buddy of mine, Barry was visiting his dying father in the hospital when he suffered a major heart attack. Barry was forced to undergo emergency heart surgery and ended up having a quadruple bypass. Without health insurance and facing extremely expensive medical bills, Barry and his family were in serious financial trouble. A group of workers, including myself, got together and planned a benefit for Barry and his family in order to increase awareness of their situation and to raise money to help pay their many medical bills. Because Barry is an avid motorcyclist, we decided to have a "Benefit Ride" in his honor.

     With everyone working to set up this event, I was again charged with the task of creating flyers to be distributed throughout the area. I was not given any guidelines other than to keep the design basic and cheap. Because my previously created flyer had been such a success, I decided to use that as a template for creating Barry's Benefit Ride flyer. This is my finished design:

     The purpose of this flyer was to create interest in motorcylcists from around the area to participate in this charitable event for a friend and coworker. In order to draw in people's attention and appeal to pathos, I decided to design a new logo based off of the well-known Harley Davidson orange and black logo. Because these flyers would be posted throughout the town (in bars, bike shops, etc.), I wanted to use a noticeable symbol that would attract motorcylists from around the area. Along with this, I added clip art pictures of motorcylists, so as to even further catch the attention of my two-wheeled target audience. In staying with this theme, the final flyers were printed in black and white and on a neon orange paper to emulate the Harley Davidson colors. In order to show credibility and establish ethos, I placed the two sponsoring companies (TLC and Street Chrome USA) along with the company phone number. To show logos, I gave a thorough description of what all was included at the event and, in contrasting, bold print, listed off all important information at the center of the flyer.
     This event, unfortunately, was rained out this weekend has been rescheduled for July 30th. So far, a lot of interest has been sparked for this event, both through my flyers and through word of mouth. We are expecting over 50 riders at the event and even more just there for support. My boss, the event crew involved, and Barry were very impressed with my design. The coordinating company, Street Chrome USA, has also decided to use my remade Harley Davidson logo as the t-shirt design for the event (I will include pictures later). While the overall flyer is not my greatest work of writing or graphic design, I am satisfied with the overall product and am pleased at how well they have worked so far to generate interest.