Warehouse Walkthrough Flyer

     Starting at TLC this summer, I was asked to create a flyer for an upcoming event at the surplus store. This "Warehouse Walkthrough" was to showcase all of the new products that we had recently purchased to buyers from around the area. Because the event was to take place a week after my first day, I was only given a few hours to design and print these flyers for distribution. I was told that the flyers needed to be basic, while at the same time remaining informative and somewhat appealing. Given these vague guidelines and using what I had learned from previous writing courses, I came up with this flyer:

(altered somewhat in conversion)

     The purpose of this flyer was to generate interest in potential buyers from around the area and to present them with all necessary information. In order to remain informative first and to appeal to the reader's ethos, I wanted to center justify and bold the most important information (time, date, location), give the company's main telephone number for usable reference, and to include the company name at the top of the flyer. In order to draw attention and appeal to the reader's sense of pathos, I used a shadowing graphic on the header and arched the text to look like a warehouse. Also, I included a few clip art images to break up the text and to catch the reader's eye. By recoloring these images in black and white, I was able to keep a uniform color scheme that incorporates the company's official royal blue logo color. At the bottom of the flyer, I included a brief description of the event to appeal to the logos. This description helps to add detail and further inform the reader of what all the event has to offer.
     My flyer was basic, cheap, and followed the few guidelines given to me. While I was not overly excited by my finished project, it was a good introduction to what I would be doing from time to time over the course of the summer. My boss was very pleased with my design and jokingly named me his "flyer guy," giving me the responsibility of creating flyers for a few more upcoming events this summer.