Facebook Page

     In an attempt to expand the company and to increase clientele, my boss charged me with the task of creating other internet resources to enhance our online store. By creating web pages through other venues, I will be able to make the company known, draw new interest, and potentially gain future customers. I decided to begin my networking quest on the number one social networking site, facebook. Because of how many users facebook has and because of its tremendous popularity amongst users of all ages, I figured it would be a good platform for which to start. Facebook now allows companies to create individual, stand-alone pages for personal users to view and to "like" if they are accompanied with or interested in the business.
     In creating this page, I was most concerned with establishing our credibility as a legitimate company. Because anyone with a facebook can create and administer a page, it is important to remain professional and to appeal to ethos first and foremost. In order to establish this appeal, I decided to use the company logo as the page's profile picture. If used enough times, a logo can be an effective tool in drawing attention to a company. Accompanying the logo, I completed the given information section with the company's location, founding date, phone number, email, and even alternate websites. By doing so, I am not only creating another outlet for people to gain useful information about our company, I am also working to further establish the TLC Surplus Store as a legitimate, working business. Next, in order to establish pathos and further appeal to ethos, I uploaded pictures of the warehouse. By providing photo evidence of the physical company warehouse, I am able to draw interest and show potential new buyers where their purchased items are coming from. In going along with this, I uploaded a map to show exactly where our warehouse is and how to get there. To establish pathos for those not aware of our site or company, I created an advertisement that shows up on various user profiles. The ad features our company name and logo, along with a short description of the company. To appeal to the audience's logos, I wrote out a detailed company description  on the page's information section. This gives a written, thorough account of the store's history, location, and what it has to offer.
     While I am satisfied with the overall page, it takes some time to establish a page on facebook and to successfully gain real interest. Ultimately, I would like to increase awareness and credibility by gaining more and more fans of the page. With more fans comes a higher level of use, through wall posts and user status'. Also, I would like to have a better connection to our main websites and online stores to make it easier for buyers to locate products. I do believe, however, that with the amount of people invited and through the use of my advertisements, the page will soon gain interest and act as a useful source for providing company information. I believe there is room for improvement, but feel good about the jumping off point that a platform such as facebook can provide.

http://www.facebook.com/pages/TLC-Surplus-Store/168706016532381